Why do I need online marketing?

by | Dec 3, 2020 | 0 comments

Ah, the internet.  The great World Wide Web, whose importance cannot and should not be underestimated. 

People of all ages are now online—shopping, researching, contacting and communicating with businesses through online platforms more than ever before. 

Those businesses that genuinely see the effectiveness of internet marketing and use proven digital strategies and techniques to their advantage are the winners when it comes to building their brand, establishing themselves in their community, and growing their business, profitably. 

But why do you need online marketing? 

Marketing is important, but internet marketing is vital. 

We can’t stress enough the importance of digital marketing and having a robust digital marketing plan in place. 

Not just a plan that makes you sound good in front of your board, but a plan that sets you up and apart from your competition. 

You need this plan to help you identify and reach your online customers – you know, the current estimated 4.2 billion people who are now online and using the internet!  Making the chances of you getting new leads and increasing your business opportunities enormous! 

Trust us, people are online and waiting to find your company. 

Think about the way you use the internet.  The way you search, research, and then go on to buy.  Your potential customers are precisely the same – itching to find out how you can answer their questions or solve their problems. 

Being online is as much about increasing your business’s presence as it is about generating new leads. 

However, for people to find you easily, you must deploy some creative online marketing tactics.  And investing in your internet marketing now helps you to achieve all of this and more. 

Online marketing definition 

In a nutshell, online marketing uses all online channels to communicate with your target audience.  To promote your business, your products, and your services.  

Marketing communication online includes the website, email, social media outlets, SEO, Facebook Ads, etc. 

But again, why is digital marketing so important? 

Online is always on. 

The internet is available 24/7 (most of the time), so your business is continually being marketed 24/7. 

This is why we believe online marketing is so important. It’s your opportunity to connect with more people, and not just anyone, your ideal customer at a time that suits them (remember in today’s world not everyone has the same work pattern, days off, etc). 

You can build real connections through online communication. 

Unlike traditional marketing methods that only allow for one way communication, the internet offers the opportunity for two-way communication, getting you closer to your target audience. 

Two-way conversations let people find your potential product or service, and then if they have a question or query, ask it! You’re then in a great position to respond and turn on your sales charm. 

Your contact details can be everywhere. 

Providing your contact details (and triple-checking these are all correct) across all your digital marketing channels allows customers to reach out.  To call webchat, email, etc.  The focus is to provide a means by which your customers can build a relationship with you because they have confidence in your customer service levels and communication. It’s a way of drawing customers to you and connecting in such a way that you prove yourself to be the brand for them. 

You can make customers feel valued. 

Today we want to feel like the piece of communication we have received is personal – like we’re not just another number in the queue. 

Online marketing allows you to personalise experiences with ease.  This personalisation makes people feel more valued, and effective online marketing can create custom experiences at the touch of a button. 

Tailoring your communications to an individual’s needs, preferences, likes and dislikes, etc.  It’s about creating the ultimate online experience. For example, suppose a customer has received an email offering them a great deal on a kitchen renovation.  When they click through to the email’s landing page, this also talks about kitchen renovations but offers them a little further information, maybe a discount, promotional offer, details of what’s included etc.  Your social media then also has links to content on your site and blog posts linked to the most popular kitchen designs in 2020, etc. – everything is tied together, and everything feels unique, personalised, and targeted. 

Conversion from leads to customers is much higher. 

You need to position yourself as a valuable source of information.  Helping to answer questions of uncertainty and provide confidence that they’re making the right decision. 

Unfortunately, traditional advertising doesn’t always result in valuable leads, i.e., your advert in a magazine might be seen by both interested and uninterested potential customers, making it difficult to drive high quality leads to your sales team. 

Online marketing is different. 

You can achieve a much higher volume of quality leads all interested in your business in an extremely timely manner. 

These leads can be specifically targeted, driving traffic to where you want it to go. 

In this sense, effective online marketing lets you reach the right leads at the right time by breaking down your targeting by age, interests, click-throughs, etc. 

Uses of internet in business 

Increases your brand visibility – allowing people to become more familiar with your business, and you.   And the more people become familiar with your businesses and the services you offer, the more likely they will be to choose your company to buy them from. People are afraid of the new.  You have to build their trust.  People have to feel like they know you.  Online marketing allows you to build this trust and retain it. 

Allows you to multitask – something every business owner wants the ability to do…multi-task.  The good news is, with online marketing, you now can.  Running multiple campaigns, taking on a high level of leads, and ensuring a positive, personalised experience is possible with the right digital marketing strategy. 

Offers the ability to manage many customers’ needs and wants – internet marketing allows you to manage a range of customers at any one time.  Moving leads and customers through your sales funnel, you can take on multiple transactions and generate more conversions to really grow your business. 

Your competitors are doing it – if all of the above isn’t enough to convince you that a digital strategy is a must for your business, maybe the fact that your competitors are doing this is.  Your competitors will be looking at the same information and ways to obtain new leads, and if you aren’t investing in your online marketing, you’re going to fall behind. 

Why make a move to online marketing? 

It’s a smart, effective marketing strategy that’s also cost-effective.  Not only is it cost-effective, but it also drives a high-quality return on investment – and when it comes to tight marketing budgets, this can be a big selling feature. 

It’s also measurable. 

Online marketing is all measurable in some capacity, so you can receive the vital statistics you need to show you the impact of your marketing.  Analytics is a great tool for measuring your reach, conversions, new leads, sales pipelines, and more.  This means you know in an instant how a particular campaign is performing, and if it’s not achieving the desired results, you’re able to make changes instantly. 

No one said digital marketing was easy. 

The main challenge with online marketing is knowing where to start.  It can often seem like a colossal task, but it doesn’t have to be. 

You don’t need a colossal digital marketing report for it to be effective.  Think SMART objectives, lean planning, RACE frameworks, etc. 

Ideally, you need to assess where you are now with digital marketing compared to where you want to be in the future. 

Buzz Panda Digital are experts in creating online marketing campaigns and digital strategies that work. 

We provide businesses with a robust strategy that helps to keep you on the right path.  A plan that you and everyone in your business understand and links to the overall strategic goal. 

We bring you closer to your online customers.  We understand the dynamics online are entirely different from traditional channels regarding customer behaviour, competitors, profiles, etc. 

That’s why we find out exactly what your customers are looking for online and position you in front of them when they need you most. 

We know your competitors are doing it.  This is the one, and only time you will hear us say, “if they’re doing it, you know you need to be doing it bigger and better.”  

As a full service dynamic digital marketing agency providing clients with digital marketing campaigns tailored to your business, we drive results. We’re focused, and we provide you with all of the benefits and advantages that digital marketing has to offer. 

Having a clear online marketing strategy, social media strategy, even video marketing strategy can provide you with the confidence that all areas of your business are singing from the same hymn sheet. 

Do you want to see how our digital marketing toolkit could work for you? 

Call 01606 374 995 

Reference video: Ahrefs

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