When looking at the ways to improve your online rankings, SEO vs SEM is a common area of discussion with website owners. Today we’re going to discover what the difference is between SEO and SEM and why you should consider either or both of these techniques to boost your online business. Click here for more information about working with our team to improve your online visibility this year.
The Difference Between SEO and SEM
The number one difference between search engine optimization (SEO) and search engine marketing (SEM) is that SEO focuses on optimizing your website’s content to improve organic search results. SEM is based around using both organic and paid search techniques to improve both your online visibility and traffic. When you search for an item or topic on Google, you’ll find that the results are split into paid and organic search results categories. SEO helps you to rank in these organic search results, whereas investing in pay per click (PPC) adverts can help your site land in the paid area at the top of the search results page.
Now that you have a general idea about the difference between SEM and SEO, you’ll want to discover which is the best option for your business website. SEO strives to rank your website higher in organic search results. On the other hand, SEM uses a combination of SEO and PPC in order to get the best rankings online.
SEO is used by businesses around the world as a cheap and convenient solution to improve website visibility. Of course, you can work with a team of professionals for this work who will know exactly how you can tweak your website in order to get the best results online. Nowadays, Google uses over 200 ranking signals as part of its algorithm. These include off-page SEO, on-page SEO, technical SEO, and User Interaction Signals. By incorporating SEO and SEM strategies that fall under all of these areas, you’ll have the best chance of increasing the number of people who click through to your website in the future.
What is SEM?
When looking at search engine optimization vs search engine marketing, we often find that many businesses have yet to fully understand the difference between SEM and SEO. SEM is a term that is used to describe a range of activities, which include SEO marketing techniques. All the fields we shared above that fall under SEO will also be considered within SEM. A big difference between the two areas is that SEM also incorporates PPC. This has a whole other range of rules and features, which allow you to bid on your keyword in order to rank highly in the paid ads area on your website. The higher you bid on Google Ads or Bing Ads, the more likely you’ll be to be seen in the search results on any page.
When you bid highly on a keyword, the ranking of your ad will naturally improve. When you are the highest bidder on a specific keyword, you should appear above any of the other adverts on the page. If you do have people click through to your site from your advert, you then have to pay the amount that you bid for the click. This is referred to as the cost per click (CPC). Even while you are using this tool, you still need to think about writing a high-quality ad copy. The better your ad copy, the higher the Quality Score, which means you are likely to pay less for each click that you get.
PPCs can naturally become quite a large expense for many businesses. That’s why you need to make sure you are using this tool correctly in order for it to be a worthwhile investment. If you don’t take the time and effort to make sure your PPC ads are going to be of the highest quality, you’ll find that you are simply wasting your money on this type of advertising. That’s why we recommend working with a team of professionals who know exactly how to maximise your funds when it comes to PPC. Our team will be here to support you with this task, and help you to rank higher this year on Google and other search engines.
SEO and SEM are both great tools for businesses to start increasing the amount of traffic they receive to their site. These could both be a huge part of your digital marketing strategy, and you’ll find that they can soon pay off in terms of the number of click-throughs you receive and the increase in business you notice as a result of this. Contact our team today for more information about improving your SEO and SEM strategies or to discuss how we can help your business thrive online this year.