Website Redesign Strategy

Jan 11, 2023

Updating your website is a very important task which requires a good amount of planning and effort for it to be a success. When discussing how to redesign a website, you need to create a strategy that will guide you through this process. Learn more about the services we offer here and how we can support you with our website redesign service. Our team will be here at any time to support you with this task and help your business to stay modern and relevant.

Web Redesign Strategy – Consider Your Goals

The first step to a successful website redesign strategy is to consider your end goals for this project. Without an idea of where you are heading, it’s impossible to get started with this task. As a business, you need to have clear goals which will be kept in mind for every page that we create when building a new website. Website redesign needs to be done with some thought, and this will help to take your business to the next level with our work. We’ll be able to help you consider your top goals and keep these in our thoughts as we put various features and design elements into your site.

Have a Timeline in Place for Your Web Redesign Strategy

The next thing to consider is the target launch date of your new website. When looking at how to do a website redesign, remember that this task won’t be finished in one day. Our website redesign offer will be dependent on your needs and the complexity of your site. We’ll be able to give you an estimated time of completion, which you can then fit your marketing efforts around. Remember, you want to promote your new website ahead of time, to build excitement about the products or services you will share on the site. When it comes to the launch day, consider offering a special promotion or something that will draw people in and get you immediate feedback and results from your new site.

Fix Current Issues with Your Website

You no doubt have features on your current website which receive complaints or frustrate you, and it’s time to get rid of these when redesigning your website. One of our top considerations is fixing the current issues you are facing on your website, so that we can make it a better site for both your customers and employees. Come to us with a list of your top concerns and complaints, and we’ll work to eradicate these in the future. Our aim is to create a site that offers an excellent user experience, so that people want to return to shop from you over and over again.

Decide on the Number of Web Pages You Need

When redesigning your site, you need to decide upfront how many web pages are required. We recommend not overdoing the number of pages on your site, as you can always add to these after the initial work is complete. Instead, just focus on the key topics you will cover and the ways in which you are looking to draw in your new customers. If you are building a store as part of your website redesign, make sure you dedicate a whole section of your website to this. We can then create a plan for how every section of your site will be linked and ensure that visitors can easily find their way around your site.

Be Flexible

Although we always recommend creating a plan for your website redesign, we encourage you to have flexibility during this process. All good plans will need to be tweaked as you get further into the work, so that we can create the best website possible for your customers. Our team will be here to make suggestions as and when we need to, so that the end results are what you expected. In the future, we also encourage you to think about asking for customer feedback, so that you can improve your site and make it a great investment for your business. Your website acts as your shopfront to the world, and with our help, we hope you can continue to build your brand year after year.

There’s a lot to consider when creating a website redesign strategy and plan, and flexibility and patience will be needed during this process. Our team has many years of experience working in the industry and will be here to guide you through the work. Get in touch with us today to learn more about the services we offer and how we can support you with this project. We’ll be happy to answer any questions you have and ensure that your new website offers an excellent user experience which will convert visitors to paying customers in no time at all.

Reference video: Butler Branding Agency