Website Redesign SEO Checklist

Mar 28, 2024

If you’ve decided to upgrade your website this year, then you’ll want to make sure you are still keeping SEO in mind throughout the process. If your current site is performing well in some ways but needs improvement in others, there are certain steps to take when working with a website redesign service to ensure you still rank highly on search engines. Keep reading as we share our website redesign SEO checklist. Our team offers website redesign in Northwich and will be here to support you with making this year the most successful one yet for your company. Don’t hesitate to get in touch with us with any questions you have about website redesign.

Set Goals for Your Website Redesign

Before you even start to touch your current website, you want to set goals for your time working with a website redesign service in Northwich. You may find there were elements of your old website that were effective for SEO, whereas other key metrics may not have performed as well as you hoped. This is the first step for any redesign project as it will give you clear goals for the outcome of the project. Before going any further with your site redesign SEO checklist, make sure you have a clear vision for the end of the work that will help you to know whether your website is performing in the way you would like it to.

Take Inventory of Your Old Site

When it comes to redesigning a website, the amount of work involved in this task will vary from company to company. A website redesign company in Northwich will encourage you to take inventory of your current website using a sitemap from a plugin such as Yoast SEO. Crawling through the site will allow you to organise your website in a way that will help you to rank higher on search engines such as Google. There are many factors which impact the performance of any website when it comes to SEO, and our team will be here to support you in adjusting the structure, titles and content of your site to help you improve your digital marketing efforts.

Back Up Content from Your Old Site

There may be elements of your old website that were very informative and effective that you don’t want to lose when undergoing a website redesign Northwich. During the early stages of the project, we recommend that you back up your site and the content that you wish to keep using. You never know what can happen during the project, and you wouldn’t want to end up in a situation where you have to start designing a website from scratch just because you didn’t make a little effort to back up all of your work.

Create a New Site Structure and Fix Broken Links

You no doubt have pages or elements of your site that don’t work as effectively as you wish they would. This is one of the top reasons that companies turn to us to redesign a website. The next step in our checklist is to implement a new site structure and fix broken links. Execute 301 redirects, and you’ll nearly be ready to share your site with the world. We know that many people don’t know where to start with this part of the project, and it’s why we recommend outsourcing this job to our team of professionals so that you can focus on the work you enjoy the most.

Review Your Ste for Errors and Issues

Never launch your website without testing it properly and auditing the pages and links for issues and errors. Even once you put your new website out into the world, you’ll want to make sure you continue to review your site and audit it for any errors and issues that might appear. It’s very easy to miss small things during a large project, especially if you are working with a tight deadline. Our team will work to ensure that you have a site that works effectively and offers your users a great experience which encourages them to convert to paying customers.

Assess Your New Site’s Performance

Once you’ve put your new site out into the world, continuous monitoring of its performance will help you to see how your hard work is paying off. It’s never too late to make more changes to your site, so if you notice some of your metrics still aren’t performing as you’d like them to, our team will be here to support you and continue to make changes as your business expands.

As you can see, there are many elements that go into a website redesign. SEO is something that you’ll want to make a top priority at all times to ensure that your website reaches your target audience. Contact us today to learn more about how we can support you with your upcoming website redesign project.