Web design and SEO: Factors to optimise for top rankings 

Aug 30, 2022

Are you thinking about redeveloping and redesigning your website? Or maybe you’relooking to develop a new website for your business or new service offer?

Then you need to think about SEO website design.


What do you want from your site

What do your customers need from your site, and

What do search engines demand from your site?

All to ensure its success.

Finding the right balance between these elements is not always easy. In this post, Buzz Panda Digital looks at how design and content work together, highlighting some key points to optimise your rankings in search engine results.

Website Design and SEO

You should continually optimise all content on your website for search engines. 


Because you could have the best-designed website in your sector but without considering SEO, your web pages won’t rank, and ultimately, your customers will struggle to find you.

Yes, there’s always social media and Google ads, but nothing is as substantial as boosting your organic search.

SEO web design focuses on creating user- and search engine-friendly websites; sites developed with designers and SEO specialists working together.

Benefits of including SEO in your web design

  • Optimising your site during the design process helps to boost organic search results.
  • You’re answering your target audiences’ questions, increasing your chances of conversions/sales.
  • Improves overall user experience as your site is designed acutely for your target audience.

When your SEO works well, your target audience can find everything they need quickly and easily.

However, it’s important to note that high and first-page rankings don’t happen overnight. SEO takes time, strategy, and perseverance – a cost-effective marketing strategy that can increase your reach and boost your ROI.

Factors to optimise for top rankings 

Keep an organised sitemap. 

If you have a lot of pages, or even if you only have a handful, it is always good to have a structure and an organised one. You need to make it easy not only for your customer to find things on your site, but you need to make pages accessible and easy to find and crawl for Google. 

Note: Remember not to index pages still under construction or only for internal viewing. This stops Google from indexing these and under-ranking you as a result. Check how easily accessible your pages are with Google’s Search Console.

Keep up to speed. 

Today, no one likes to wait, and this is especially true online. As a result, people will no longer wait for pages to load; in fact, people will leave a site immediately if it doesn’t load in less than 3 seconds – and this is how web design affects SEO considerably.  

Think about hosting speed, image sizes, plugins, scripts, and more. 

You can test your website’s page speed with Google’s PageSpeed Insights Tool, which will provide information and details on how to improve certain areas to boost your rankings after running an analysis on your site. 

Keep things mobile. 

With more interactions and transactions taking place through our smartphones than ever before, a mobile responsive site is a must-have. When it comes to web design, you need to consider how the design will look on desktop AND mobile and how the transition between these is as seamless as possible.

Keep copy legible. 

Content on your site can make or break your search engine rankings and should be a big part of your SEO strategy. 

Ultimately, your copy must answer your target audiences’ questions, i.e., it needs to be valuable; however, it must also consider font size, style, colours, etc. 

The ideal scenario is a website that offers quality content designed with the user in mind – SEO and design working together. 

However, to keep it as legible as possible, include headers and subheaders to break up large chunks of text. Content should also be unique, avoiding duplicate pages and copy at all costs. 

If you publish videos or any other multimedia online, include a transcript. This helps Google understand what is going on, so the search engine can rank the page appropriately. 

Keep tagging. 

Adding tags to the images on your site is a big asset to optimising your website. We would always recommend that you add descriptive tags that accurately describe the image and include keywords into these too. The aim is to let Google know more, helping Google and other search engines match your image with a user’s search. 

As part of tagging, do not forget your metadata, including title tags and meta descriptions. For example, describe what your page is about, i.e., change “homepage” and “contact us” to something more exciting and informative, and don’t forget your keywords. This is all the information that appears in search results, so you need to optimise these web design SEO elements where possible.  

Keep navigation front of mind. 

Keep things simple by including backlinks where possible and appropriate, and place your most important pages front and centre, making sure these pages include your keywords. 

A subpage for your top keywords is ideal; for example, if you’re a plumber, include pages such as “bathrooms,” “boiler repairs,” etc., including the services you offer as pages. 

Organising your content methodically and cross-linking pages allows you to guide people where you want them to go and keep them on your site longer, increasing your chances of conversion. 

However, don’t have more pages than you need. 

Optimise the customer journey. 

Make sure your site meets your ideal target audience’s needs. If people enjoy your content and stay on your pages and site longer, you will rank higher on search engines. 

Your website should be functional and visually appealing in good measure.

Think URLs. 

Keep your URLs memorable and short. Google wants to understand your page topic as much as your target audience wants to, so make it as easy as possible right from the start, rename, and update your URLs.

SEO Web Design 

SEO and web design can have a huge impact on your business. First, building a solid foundation which leads to an increase in traffic, leads, and finally, conversions and sales. 

We believe that SEO helps to draw your audience in, and working with a good developer (like the team at Buzz Panda Digital), the design helps to keep them there. 

As a full-service agency with an established team of designers, content writers, and SEO specialists, we can help bring your web design and SEO together. 

Increase your organic traffic and search engine rankings with a website you can be proud of. 

Call us on 01606 374 995 or email your enquiry to cathy@buzzpandadigital.co.uk