Use Structured Data Markup with Your CMS

Nov 29, 2021

If you are looking for ways to increase your organic traffic for your business, you’ll want to start considering structured data markup. This is one of the best ways to improve your CMS strategy, and any competitive business will want to think about using this in the near future. We expect that in the future, all websites will use this in some shape or form, so there’s no time like the present to get ahead of your competition. Let’s take a look at structured data markup and how it will benefit your site in the future.

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What is Structured Data Markup?

Structured data markup is a way in which you can organise your content for search engines to understand it better. The code that’s used will represent the content on your web pages, and it helps to increase the chance of your site being chosen over someone else’s online. When using a content management system, you’ll find that it’s easier than you could ever imagine to mark up your content in this way. There are also some great tools online that help with this process, but you could try and take on the task of marking up data yourself. Let’s take a look at a few of the most commonly used structured data markup options and how they can help your business to be found on sites such as Google this year.

Site Links Search Box

In order to give the information that search engines need, organisation markup is the first step. This will offer the search engine the most basic information about your business, such as the address and social media accounts. Within the search engine, you’ll find the site links search box markup, which allows someone to search within your site. However, you need to have a website markup in order to experience this benefit. This should certainly lead to improved impressions and boost more organic traffic, as site visitors will know they are coming to a site that’s relevant to their needs.

In order to benefit from this, use Google Tag Manager. The code can be copied over from your website management platform, which means you don’t need to know any particularly advanced code in order to experience this benefit. The tools on offer today will allow you to generate the code that’s needed, so you can copy it over and start enjoying the site links search box.

FAQs Markup

FAQs markup is one of the most popular structured data markups that a professional SEO agency will always encourage you to take advantage of. The team at our SEO agency will be more than happy to help you with this task, which uses the same backend field and will add product markup within a dedicated page. You may need to understand how the code snippet should look to avoid invalidating this code in the future. Thanks to the use of Schema, you’ll find that you can add the content of the FAQs and offer your website visitors useful information that will convert them into paying customers.

Using Schema is supported by many of the world’s biggest tech companies, such as Google, Microsoft, and Yahoo. You’ll find that there is a huge list of supported markups, which can help with your structured data test. Make sure you use this structured data testing tool to avoid any issues and get familiar with all the options on offer. While you won’t be able to remember them all immediately, in time, you can learn how to use these code snippets and combine them for the best results.

While Schema won’t ever penalise its users for making mistakes within their code, you might find that it results in you not experiencing the desired results on Google or another search engine. Make sure you are checking out Google’s guidelines properly so that you aren’t doing anything which could violate them. If you are concerned about ranking on Bing or Yandex, also get familiar with their information about structured and unstructured data. Each one has slightly different guidelines, so you need to take the time to make sure you aren’t doing anything that could be detrimental to your online success.

When you start working on adding structured data markups to your CMS, you’ll need to use a structured data testing tool. The more you can test and try out different things, the more likely you’ll see the results you desire on search engines. This is something we expect every business will be using in a few years’ time, so make sure you get ahead of everyone else today. Contact us today for more information about structured data markup and how we can help you with this task. No matter what type of business you operate, it is well worth the time and energy to get ahead this year.

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