When building a new website, you need to think about SEO from day one. The site architecture you have in place will dictate how effective your SEO practices will be in the future. While it can be so tempting to rush setting up your site, our team at Buzz Panda knows that SEO site architecture is one area you should never overlook. Keep reading as we share some of our top tips for SEO-friendly website structure that will help you to stand out from your competition for a long time to come.
Improve Crawlability with Site Structure
One of the top reasons to focus on your site architecture is to improve crawlability for search engines such as Google. This will help Google to see what your site is about, and indexing content will allow your website to appear in relevant search results. Your site structure for SEO should show the search engines and users of your site what the site is about and what information they’ll be able to find on your site. Your SEO site structure will help bots to find your site easily, resulting in higher ranking results on any search engine.
Focus on the UX with Your SEO Site Structure
While SEO site structure can help you to rank higher on search engines, a good WordPress website design will also assist with the overall user experience. The products you offer should be clearly visible to site visitors, or how else will you convert them into paying customers? The information on your site should be structured in a way that makes it easy to answer any questions your customers may have and stop them from spending unnecessary time looking for what they are after. SEO and UX should work together to make your site user-friendly and keep you one step ahead of your competition. Make sure you add categories for your posts and products so that someone knows what your site offers the minute they land on it.
Add Site Links to Improve Site Structure
Site links are one of the top factors for improving SEO, allowing you to turn up on more search engine results pages and improve trust within your industry. They can also help to improve your reputation as a brand and increase click-through rates, which are two things anyone should be concerned about no matter what type of business you operate. The WordPress website design should include site links throughout, and Google will reward you for using these effectively. Our team will be able to help you with this task in order to improve your rankings and increase the conversion rate on your site.
Plan Your Site Out in Advance of the Work
Before getting started with the work of updating your site, you’ll want to focus on your site hierarchy. This will benefit your SEO in the long run, so make sure you plan out the pages before updating them. When you organise your information in a simple yet effective manner, this will help to avoid making your site too complicated. Make sure every category you add is unique, and then relate the subcategories to the main category they are placed under. This is easiest to work on when you are setting up a new site, but we can also assist you with this task when updating your WordPress website design.
Focus on Logic When Creating Your URL Structure
Your URL site structure needs to be created in a logical way so that it uses categories and subcategories for each URL structure. Try to use the same pattern for each page of your site, making it easier for Google to search through your site and for users to find what they are looking for. It can be so tempting to make things too complicated when creating a site, but you need to focus on not making things too complex during this initial site design. When sites become too deep, too early on, you’ll find that updating them later on only makes things more difficult and time-consuming.
As you can see, there’s a lot to consider when setting up a new website. SEO will be greatly improved when you focus on the site structure from day one, and you’ll find you are well rewarded in the future by Google and other search engines. Try not to rush the process of setting up your site, or you may find it damages your online reputation and rankings in the long run. If you need help with your new website, our team will be here to guide you through the process and take this task off your plate. Get in touch with us today for more information or to discuss how we can help you with improving the SEO on your site.
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