Keeping your website up to date is critical if you are looking to take your business to the next level this year. As far as the question of how often should you redesign your website, you’ll want to consider many different factors that come together to influence this decision. Visit our page here to learn more about our website services and keep reading as we share some of the key times you’ll want to consider redesigning a website.
How Often Should I Redesign My Website?
There’s no set timeframe when it comes to redesigning websites. Instead, you’ll want to think about whether your website is serving the purpose it was designed for and fulfilling your business goals. If you haven’t updated your website in a few years, then you may be wondering how often website redesign work is needed. If you have outdated features, plugins that aren’t working, or the website simply looks out of date, then this is a good indication that you could do with refreshing your site. Below we’ll share some of the most common times that we recommend updating your site with a website redesign service.
Launching a New Product or Service
One of the most common reasons that clients come to us for a website redesign is that they are about to launch a new product or service. This may call for a few pages to be added to your site or a complete rebranding. If you are looking to attract more attention to your products and services, there’s no better way to do this than by improving your digital marketing. You can then share about your updated website on your social media accounts, which will help to build excitement for your website relaunch. When you redesign a website, make sure you also think about upgrading your online shopping experience. This will help to improve profits and ensure that customers find it quick and easy to check out on your website.
Over the past months, you may have worked to improve your company branding. If your company’s brand voice no longer matches your website, then it’s time to update it to match. You want to offer your customers a very cohesive experience when it comes to your marketing efforts, so that they know exactly who they are purchasing from and what your business stands for. No matter how long your business has been around, it’s never too late to consider changing your branding, which can mean incorporating new fonts, images, and design elements into your website.
Out of Date Images and Website Features
Customers today expect every business to spend time and money investing in their website. If they land on your company’s website to find outdated images, broken features, and links that are no longer working, then you are very likely to lose their business. Unfortunately, you only get one chance to make a good first impression on your new customers, so make sure you make it count by offering them a great website user experience. Old images and website features can lead to them leaving your website and heading to another site instead, so make sure you don’t lose out on business and profits for your company by having an outdated website.
A Poor User Experience
Customers should find it easy to land on your website and find the information they need to decide whether to buy from your company. If they are unable to do this, they’ll just go elsewhere to spend their money. Your site should offer a great user experience from the moment they land on your homepage through to the minute they check out on your online store. You don’t need to invest a fortune in your website redesign to see great results, as sometimes less is more when it comes to website navigation. Instead, focus on offering your users a site that’s easy to navigate and that will help them to find the information they need to choose whether your company is where they would like to spend their hard-earned cash.
As you can see, there are many reasons you may opt to redesign your website. If you don’t feel you are offering your customers the best experience possible at the current time, then it’s clearly time to invest in our website redesign services. Our team will work with you to pinpoint the current points of frustration for your clients, and then make changes as needed to improve the overall user experience. You’ll soon find that you receive more visitors to your site, who are far more likely to convert to paying customers. We’ll be here to guide you through the process and ensure you get the results you desire, so get in touch with us today to learn more about the services we offer.
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