The Google Link Spam Update Is Rolling Out

Jun 21, 2022

Google has made plenty of changes to its product over the past year, and one of these is the google link spam update. If you are looking to improve your SEO and rank highly on Google, you’ll want to ensure you stay up to date with these changes to remain competitive in any industry. Google is an amazing tool to help expand your customer base and reach a wider audience to share your product or service. Keep reading as we share more about Google link spam and how this may impact you in the future. Visit for more information about how we can help you with your SEO efforts or to discuss any questions you have on the topic. 

The Delay With the Google Link Spam Update 

Last August, we saw the Google link spam update roll out, which took two weeks longer than everyone had expected. The roll out took multiple weeks, but the good news is that it’s all in place now to help website owners. Google originally intended for the update to take just two weeks, but unfortunately, it took about a month to be completed. Of course, there were no doubt some challenges on the way for the team, but Google didn’t admit what the delay was caused by. 

What is the Link Spam Update? 

If you aren’t familiar with the Google link spam update by now, it’s a way in which the company is trying to improve the quality of its search results. We all know how many spammy links can be found online today, which causes frustration for both website browsers and business owners. The link spam update is an addition to the current algorithm, and it aims to identify and get rid of link spam in a more effective manner than in the past. This is done in multiple languages, benefitting the global audience that uses Google on a daily basis. Sites that are using this feature will see that there are changes to their search results. This can be very beneficial to legitimate sites, which will no longer struggle with the algorithm when it comes to ranking highly. 

What Does Google Mean By “Nullifying” Link Spam? 

One word that Google has been particularly fond of when discussing this new update is “nullifying”. This doesn’t mean that your site will be penalised for any link spam, but it will just be ignored and not counted. Since 2016 and the release of Penguin 4.0, Google has done all it can to improve link spam and make the user experience better for everyone. We’ve seen a huge improvement in the system since last year, and it’s something that we hope will continue to benefit our clients year after year. 

If you are wondering why you should care about these Google search engine updates, it’s important for you as a business owner to keep on top of the changes to this search engine. Google news spam was a huge issue in the past, and it may have stopped you from ranking highly on this popular search engine. The link spam update took a month of hard work from the company, and you need to make sure that you are in compliance with the new expectations to avoid issues. Make sure your links are natural and follow webmaster guidelines from Google. Over time, you can work on improving your site so that you naturally gain new links over the upcoming months. 

As a website owner, we recommend always following Google’s best practices for links. This includes both outgoing and incoming links, which are valuable additions to your website pages. Our team will be here to support you if you do have any questions about these updates or any other type of SEO for YouTube or your website. Always focus on the user experience instead of just manipulating links, as this will cause red flags for your site. Make sure you tag the links you use properly, and then you can monetise links in the future with affiliate programs. 

With so many updates to Google and other SEO-related sites, we recommend working with a team of professionals who can keep your site up to date to avoid future issues. Our team is on hand at all times to support business owners and work with them to avoid being penalised by sites such as Google. If you are looking to improve your business website this year, always keep SEO in mind. We can work with you to review your current site and make the necessary changes to keep you ahead in even the most competitive of fields. Contact us today for more information or to discuss any questions you have about the Google link spam update. We’ll be happy to help make this year one of the most successful yet for your company, which is something we are all striving for after the challenging past two years. 

Reference video: Vitaliy Gershfeld