Eye-opening website statistics for 2022

Nov 4, 2022

Due to the power of online and the internet, your website is the one sales tool that can make or break your business.  

It can help to draw in more clients and sales or have potential clients turn on their heels and run straight into the arms of your nearest competitor. 

This means you must have a high-performing website. A website that is a lean, mean client-grabbing machine. 

But how can you achieve such a site? 

Maybe a few simple site adjustments or a full website redesign will do the trick. (For a great solution to meet your requirements, check out our page on web redesigns, what they entail and what we can cover.) 

Maybe, knowing the most important, current website facts, facts that can help you build a strategy that can completely transform your website, is the key. 

This post covers some top web statistics for 2022 and how redesigning your website to consider these can help. 

Website Statistics 2022 

Your website is judged by its cover. 

Three-quarters of consumers admit to making judgements about a company based on the design of its website. 

It’s true; you have less than a second before a user forms an opinion about your website and, ultimately, your business. This snap decision is encouraged because you are not the only fish in the sea – if someone doesn’t like your website, there will most likely be a full page of other websites on a search results page offering the same service. 

This means the design, look and feel of your homepage and the entire site is crucial. 

Your website design and layout are powerful and show your credibility – updating and redesigning your website with a more modern design and providing content your target audience wants is vital.  

A website today must be optimised for mobile. 

Website statistics show that: 

  • 57% of internet users won’t recommend a business whose website is poorly designed on mobile. 
  • There are nearly 4 billion unique mobile internet users worldwide. 
  • In addition, 5.13 billion people have mobile phones. 2.71 billion of these are smartphones. 

(Source: Number of internet users by 2020). 

Pinching and zooming to view information on a mobile is not acceptable. You must make sure that when your website displays on a mobile device, it is legible, compelling, and easy to navigate. You need to create a seamless user experience across all devices. 

In fact, if content doesn’t display well on a device, 8 out of 10 people will stop engaging with it. 

Smartphones hold a 63% share of all retail website visits, with website statistics reporting that 88% of consumers who search for a particular type of business on a mobile device call or visit that business within 24 hours – can you afford to miss out by avoiding mobile optimisation? 

Check out our post on responsive web design principles to learn more about optimising sites for various devices. 

Content and layout are essential. 

38% of potential consumers will stop engaging with a website if the content and layout of the site are unattractive.  

In fact, content is only viewed for an average of 5.59 seconds, so you have a very limited amount of time to grab a user’s attention and keep them on your site.  

You need to know how users interact with your site, matching the navigation and layout to suit their requirements with content effective in its approach to lead users through a chain of where they need to be. 

In addition, no one likes to see text; after text, we simply don’t have time to read it all, and it doesn’t look very appealing. Break text up with design, think about user engagement, and provide clear and informative information without confusing or boring users. Make sure to include images, infographics, videos, etc. 

Pages and content must load quickly. 

If web pages or content and images won’t load or take too long to load, 39% of people will lose interest and stop engaging with your site. 

Pages need to load in 2 seconds or less before people leave. It’s reported that slow-loading websites cost retailers billions of lost sales annually. 

To help, fix any broken links immediately and update images on your site, so they are relevant and fresh (however, make sure to resize all images appropriately, so they don’t slow your site down). 

Landing pages affect first impressions. 

First impressions are 94% design-related, and it only takes 2.6 seconds for a user to find an area on your landing pages that influences their first impression. So, you need to engage them from the start, considering everything from colours to image choice, layout, font size, and more. 

Be clear about your design and content, and where appropriate, try to use the F shape design pattern, where if you want users to focus on something specific, place this toward the top left of the page. 

The main image on a website is also viewed for an average of 5.94 seconds

This makes it a kind of big deal image. Think about what you want this page to communicate. Does it reflect your brand? Is the image suitable for your product and services etc.? 

However, don’t go image crazy, and we’d recommend avoiding sliders. Current website statistics show that these can often negatively affect conversion rates as they distract a user’s attention from what they actually want to do. 

Call to Action should be part of every page. 

70% of small businesses don’t have a CTA on their homepage. This is your main page. Your main point of sale. People need to be able to know and see how to contact you clearly.  

You must make it as easy as possible for people to work with you, and a clear CTA on your home page does just that. 

Website redesigns must take into account SEO 

  • Organic search drives 53.3% of all website traffic. 
  • The top five organic search results see 67.6% of all clicks. 
  • Regarding content SEO, the average content length of the top-position Google articles contains 1,447 words (source: Backlinko and Ahrefs). 
  • Long tail keyword searches have a click-through rate of 3-5% higher than organic searches (source: Smart Insights). 
  • Updating your site with new content and images and republishing old blog posts can increase organic traffic by as much as 106% (source: HubSpot). 

By working with a professional website redesign UK company, you can work through Google’s continually updated SEO algorithms, which currently use more than 200 factors to rank websites! 

Website redesign Cheshire 

At Buzz Panda Digital, we work with SEO algorithms and stats about websites to ensure your website represents and works for you and your business. 

To book your consultation today, call 01606 374 995 or email us direct at cathy@buzzpandadigital.co.uk