When designing a new website or upgrading your current site, the navigation of your website should be one of the top priorities for your customers. While you might have a bold and beautiful website design in mind, there’s no point focusing on this and great content if your customers can’t find their way around your site. Keep reading as we share the do’s and don’ts of website navigation design. Working with a website design company is the best way to ensure success when building or upgrading your website, so don’t hesitate to contact our team today with any questions you have.
Create a Simple Website Navigation Design
Many of us tend to think a more complex website will help to impress and win over our potential customers. However, if your customers can’t find the basic information they are looking for, they aren’t going to benefit from your website in the slightest. Try to keep your navigation as simple as possible, with a logical route between website pages. This is one of the best practices for website navigation design and will help to convert browsing customers into paying and loyal ones. Our team can help you to discover the best ways for your customers to get around your site and our website design service will encourage you to put yourself in your customers shoes to offer them the best experience possible.
Pretend You Are a First-Time Customer
When setting up your website or changing your navigation around, we encourage you to work with a website design company and also put yourself in the shoes of a customer that’s landed on your website’s homepage for the very first time. From there, think about what they might want to do on your site and go through this journey pretending you are them. It’s so easy to not think of first-time customers when you are an expert in your field, but you need to simplify this process as part of the website navigation design best practices. One of the main goals of a website is to attract and retain new customers, so keep these customers in mind as much as you care about your loyal customers.
A Simple Navigation Bar
Your navigation bar along the top or the side of your website homepage is one of the key tools when it comes to SEO-focused website design. Your customers will then be able to find what they are looking for and enjoy spending their time navigating your site. We encourage you not to offer your customers too many options when they first land on your homepage. This might leave them feeling overwhelmed and could result in them closing your site and heading over to a competitor’s website instead. Website navigation design best practices put making a good first impression at the top of the priority list to ensure that customers are excited to explore your site.
Focus on Quality Content
Once you have your basic navigation setup in place, you then need to focus on offering your customers quality content. Many of us put so much emphasis on SEO for website design that we neglect to think about what we are writing for our customers. While keywords are essential for good website navigation and to rank highly on search engine results, you also need to think about offering the information your customers would need to make a purchasing decision. That’s likely why they came to your website in the first place, so make sure you are fulfilling what they hoped to achieve on your site.
Keep Website Content Up to Date
If you change around your website content, make sure you also update your navigation bar to reflect this. There’s nothing worse than clicking on a link, only for it to lead to nothing. Make sure you regularly audit and test your site to ensure all the links are working and remove or fix any broken ones. You can assign this task to a member of your team or work with our team when it comes to updating your site. The more relevant and updated your content is, the more useful your website will be when it comes to offering customers the information they require.
Following these do’s and don’ts for website navigation design will help you to keep on top of the competition and offer your users a great experience on your site. Our team will be here to support you in all the tasks we’ve shared above and can help you to upgrade your current site or build a new one from scratch. We’ll be happy to answer any questions you have about website navigation design, so don’t hesitate to contact us today. Our team will be excited to help you upgrade your site and make this a successful year for your business.