Designing Your Website for SEO

Nov 23, 2023

When it comes to designing your website, one of the most important areas you need to spend your time on is researching and implementing SEO. SEO is short for search engine optimisation, and it’s the exercise of trying to make your website appear higher in search results. We all know how critical Google and other search engines are when it comes to getting more traffic to your website, which is why SEO is something that should always be at the forefront of your mind when designing your website. Our web design & development Altrincham team will be here to support you with this work, so keep reading as we share some of our key tips for designing a website for SEO. 

SEO Keyword Research

One of the first things you need to do when it comes to building a website with SEO in mind is to research the keywords that you should incorporate into your site. These keywords are the common terms that someone might search for when it comes to looking for a company that offers your product or service. You should use both short and long keywords and phrases, which you can add to any page on your website. They are particularly useful for the blog or articles section of your website, where SEO keywords should be used to increase the number of people who end up on your website. 

When it comes to using SEO keywords, you need to ensure they are always incorporated into your website naturally. Designing a website for SEO means you still need to think about putting effort into the technical aspects of your website and ensuring it looks attractive for your business marketing efforts too. Don’t just force these keywords into your site, as this can detract from the value you are trying to offer your potential customers. Think about always naturally dropping these keywords in, so that SEO in website design is something that will really benefit your company in the future. 

Focus on Local Keywords

Search engine optimisation can help you find local customers thanks to using the right keywords. If you want your website to rank number one in your local area, then this is what you need to focus on. Many companies today are just serving one smaller area, so don’t try to make your website attractive to the whole country if you have a very select target market. Focus on adding keywords with the name of the town or city you are looking to target, so that you get the right visitors to your website. 

Avoid Broken Links

There’s nothing worse for someone who is excited to browse your website than to find missing and broken links. You want your site to be very easy to navigate, which is something that search engines such as Google assess when it comes to SEO and web design. The more broken links you have, the less likely someone will be able to find the information they are looking for about a web development company in Altrincham. Test all of your links before launching your website to the world, so that you know they are working properly and that you’ll be able to offer your potential customers the information they need to make an informed decision about whether they will work with your company in the future. 

Offer Valuable Content

Many website owners get so carried away with the various aspects of SEO and website design that they forget to put effort into offering their website visitors a valuable user experience. SEO is critical for your website success, but web design & development in Altrincham won’t be a good investment if the site doesn’t function properly and if there is no value to be gained for your customers. We recommend always testing your site thoroughly before launching it to the world, so that you ensure the links and navigation of your site are working effectively. The more value you can offer to someone as far as great information about your services and products, the more likely they will be to purchase from you in the future. 

Build a Mobile-Friendly Site

Search engines today are primarily looking for sites that can be browsed on a mobile device. This has now become a key criteria for SEO, so make sure you are offering a website that can be viewed on any type of device. A mobile phone or tablet user doesn’t want to have to go elsewhere simply because your website can’t be viewed on their smaller screen. Visitors now expect the same experience when browsing on any mobile device as they would enjoy on a laptop or desktop computer. Our team will be able to optimise your site for this purpose, but make sure you test it on a wide range of devices to avoid future issues. 

Link to Other Websites

A great practice to get into the habit of doing is adding links to and from other sites to your website. This is something that can work to boost your SEO, but you need to ensure the links are working properly and are relevant to your website. If you have partnerships with other local companies, consider talking to them about helping each other with links for SEO. This can offer your visitors more information about other relevant services and help to increase the traffic you receive to your website from other sources. We can suggest how to incorporate this into your site for best results. 

Designing your website for SEO is something you need to keep in mind from the initial enquiry you make with our team. We’ll be here to support you with these efforts and can take over the hard work of researching SEO keywords for your website. Good SEO will help you to rank higher on Google and other search engines, so that the traffic to your website increases month after month. Contact us today for more information about the services we offer and how we can help you this year.