Designing a Website for Accessibility and Inclusivity

Jul 11, 2023

Designing a website today requires a lot of thought and effort to ensure you are making your site as accessible and inclusive as you possibly can. As a website development company in Runcorn, we know how important it is to make your site welcoming to the public. The more accessible your site is, the more likely you’ll find yourself with an increase in your customer base in the near future. Let’s discover how to make a website more accessible and our top tips for creating a site that will appeal to everyone this year.

Think About the Language You Are Using

When it comes to making your site more accessible and inclusive, one of the first things to review is the language you are using on your website. You need to ensure you speak in a tone that’s inclusive to everyone and that’s easy to understand. Even if your company works in a very technical field, it’s important to think about simplifying some of the language you use to ensure everyone who needs to visit your site can find the information they need. Try to avoid abbreviations and slang that other people may not understand, so that you can offer everyone the best experience possible.

Another consideration when it comes to language is offering your site in other languages. While this may not be necessary if you are only operating in the UK, a website development company in Runcorn may also design sites for companies working throughout Europe. If you have many Spanish customers, then offering the option to translate your site into their language will increase inclusivity and accessibility for them. We know this may take a good amount of extra work, but the pay-off in the end is likely to be very high.

Images and Videos

Everyone wants to feel like they are welcome in a company that they are looking to purchase services or goods from. When you add new images to your site, think about making sure you use images of people from a wide cross-section of the population. Even if your product is designed for women, you may find that men also have a use for your services today. For that reason, assess your current images and see if there are any changes you can make to increase inclusivity. Videos are a great medium to use if you are looking to make your site more accessible. For people who are unable to digest large chunks of text, video tutorials could break down the information you are sharing to ensure you offer an accessible website and the information that they need.

Mobile-Friendly Sites

When discussing accessibility, you also need to think about ensuring your site is available to use on any type of device. Mobile-friendly sites are critical for SEO, but they’ll also help to increase the number of people who spend a good amount of time on your site. Take the time to test your site on a variety of screens and devices, ensuring that the pages load properly on tablets and mobile phones. There’s nothing worse than having to squint at a tiny piece of text, only because it hasn’t been optimised properly for your device. Our team will be able to support you with the task of making your website more suitable for mobile devices, allowing you to improve accessibility and ease of browsing your site.

A Simple Site Navigation Layout

Website accessibility also means making it easier for your customers to find the information that they need. No one has the time of day to spend hours crawling through a website to find a single piece of information. You need to make the layout of the site very simple, so that you don’t need to be a detective to find anything you need to know. Our modern website design n Runcorn puts the user experience at the top of our checklist, so that we offer everyone a great browsing experience. If you have an online store, this should be very apparent from the moment someone lands on your website, so that they can find where to purchase your services or products.

Accessible Text Options

Website text is something that can be a huge challenge for many website visitors. Whether someone is hard of hearing or struggles to read small or colourful font, you need to design your site to make it more inclusive for anyone who lands on it. Accessible website design includes the option to enlarge the text or read the text out loud. Think about the font you are using, so that your inclusive web design can avoid colours that are difficult to read. While you may have ambitious ideas for your site design, always put offering an accessible site first over the design elements you might get carried away with. The colour scheme needs to be simple enough for anyone to find the information they need and to be able to read the thoughts you are trying to share.

In 2023, it’s critical that every site tries to be as accessible as possible. This isn’t something you should skip over or rush when improving your site, as you will only lose customers and take away from your good reputation. As a business owner, you want to make everyone feel welcome on your website and when purchasing from your business. Our team knows all the best ways to improve the accessibility of any site. We can review your current site and then put together a plan with our suggestions of where there is room for improvement. It’s never too late to make these changes to your website, so keep this in mind if you are looking to redesign your business site this year.

Are you looking to upgrade your website? Our team will be here at any time to assist you with this task and answer your questions on the topic. Get in touch with us today to learn more about the services we offer and how we can help you.