Best Practices for Designing a Helpful Contact Page

Feb 22, 2024

When upgrading your website or creating a new site for your business, one of the first things you should add to the site is a contact us page. As a web design company in Runcorn, we see many companies neglect to put the time and effort into this simple page, which can help to convert potential customers into loyal paying clients. Here at Buzz Panda Digital, we can support you with upgrading or designing your website. Keep reading to discover our best practices for creating a contact us page to make your website a useful tool to improve your business profitability this year. 

Keep Your Contact Us Page Simple and Clear 

One of the biggest mistakes we see people making with contact us page best practices is that they try to overcomplicate the page. When a potential customer lands on your contact us page, they just want to see the basic information that they need to get in touch with your team or book an appointment. For most businesses, this means you just need to add your phone number, email address and physical address. You can also consider adding social media contact details and a map if you think they are relevant to your business. Try not to clutter up this page or add too many design elements. You just want your customers to quickly see the information and get in touch with you. 

Add a Link to the Contact Us Page on Every Website Page 

Ideally, your contact us page will be clearly linked at the bottom of every page. You can add it to the very bottom of the screen, but you may also want to add additional links to blog posts or other pages. You want to make it very easy for anyone who needs to get in touch with you to be able to do this, so they don’t spend ages hunting around for your information to give up on it. Our web design services in Runcorn will help you to plan out the layout for your website and ensure this information is readily available to potential customers. 

Social Media on Your Contact Us Page

Contact page best practices should also encourage you to think about adding social media links to your website. This is one of the best ways for customers to get in touch with you and get a quick response. Of course, you only want to link to pages that you think you are going to be able to respond to your customers through. Instagram, Facebook, TikTok and LinkedIn are common links we see clients add to their website. Make sure you also focus on keeping these links and the information on your social media accounts up to date to offer your customers a cohesive browsing experience. 

Add a Map for Your Customers

If you are primarily trying to drive business to a physical workplace or store, then you’ll want to make sure your customers can easily find your workplace. We recommend adding an interactive map from Google Maps or another map site, so customers can use this to find your building. This visual addition can be really helpful for your customers and shows that you prioritise their needs and want to make life easier for them too. Of course, if your business primarily operates online, this is something you are unlikely to need as you should be focusing on the online customer service you offer your customers. 

Keep Your Contact Page Up to Date

One of the biggest mistakes companies make with best practices for a contact page is that they neglect to update this information when their contact details change. Every time you change your phone number, address or email address, make sure you immediately change the information on your website. You don’t want potential and current customers to struggle to get in touch with your team just because you didn’t take two minutes to change this information. It shows your dedication to your customers when you make it very easy for them to get in touch with you. Companies that try to hide their customer service information often seem suspicious to potential customers, so do your best to offer different options for contacting your team. 

By following these best practices for designing a helpful contact page, you can ensure your customers are able to get in touch with you every time they need to. The more transparent you are about your customer service information, the easier it will be for them to trust you and feel happy spending their money on your services or products. Contact our team today to discuss your website redesign or upgrade project or to ask any questions you have about improving your online presence over the upcoming months.