Content Strategy For Website Redesign

Sep 7, 2023

Updating your website is a huge undertaking for many companies. However, it’s something that everyone needs to consider at one point or another in order to stay ahead of their competition. When redesigning a website, there are many different things to consider in order to offer your clients the best content possible. Keep reading as we discover the key things to keep in mind when it comes to a website redesign content strategy and the most important areas to focus on during this project.

Plan Your Content Strategy

Before redesigning a website, you need to take the time to plan out the project. There’s no point spending the time and effort in this work if you simply haven’t thought through everything that needs to be done. Working with our team, we’ll create a plan to make sure everything gets done in the right order. We’ll focus on refreshing your old content to make it more SEO friendly and also adding new and improved content to replace anything that’s outdated. It’s best to have a complete plan in place before starting any work, so that you know the end goal for your project. A web redesign content strategy doesn’t need to take hours or days to plan, but will give you a basic overview about where you are heading when undertaking this project.

Up to Date Content

Content is the most important part of any website. You need to add value to the visitors to your site, who want to learn more about the product or service you offer. When creating a content strategy for web redesign, review if the information you currently have on your website is relevant and up to date. If it’s been a few years since you last updated your website, then we recommend that you look at all of the pages that are outdated. From there, you can either completely replace the content with new content or update the current content with information that’s more relevant to the current time and your present offerings.

Validate the Site Information

All of the information you provide on your site should be factually correct. As part of your website redesign in Northwich, you’ll want to check that the information you are providing is still in date. This is especially important if you’ve ever outsourced your writing work, as you may find there are small errors which could make your company look uninformed or unprofessional. Take the time to fact check statistics, especially those which are dated. Replace any content that has errors and work to update your site on a regular basis in the future.

Relevant and Useful Content

While providing correct information is essential for an effective website, you also need to make sure the content is relevant and useful. Some websites have so many pages full of content, but it’s simply not necessary for the site to be effective. We recommend focusing on offering less content that’s of a higher quality in future. Visitors to your site simply don’t have the time of day to filter through your site in order to find the information they need. Make this task easier for them by organising the content well and ensuring that they can easily find what they are looking for with your navigational bar. Make the store part of your site prominent throughout, helping to increase sales and conversions.

Organising Your Site Navigation

Another important part of your content strategy for website redesigning is the organisation of your site. Even if you have the best content in the world, it’s no good if your clients can’t find what they are looking for. When you redesigning your website, you might want to think about rearranging the current content you have into new sections. This can make it easier for customers to find what they are looking for. In time, you’ll notice this improves interactions on your site and can even boost sales. Many companies hide information that’s relevant on obscure pages, when it could be moved to the homepage or somewhere more useful. Don’t make this mistake and lose customers when they are frustrated with navigating your site.

Are you looking to upgrade your website this year? Your content strategy should be of huge importance when considering your website redesign project. It will help you to offer your website visitors the best browsing experience possible and make navigating your site easier than ever. Remember, more content doesn’t make for a better site. Instead, focus on content that’s relevant, correct, and useful for your audience. The more time you spend now fact checking your work, the easier it will be to update your site in the future. Get in touch with our team today to learn more about how we can support you with your website redesign project this year.