Choosing and Working with Colour Schemes in Web Design

Jun 26, 2023

One element of web design that you’ll want to take some time thinking about is the colour scheme that you are going to use for your website. Choosing web colours is a simple task for some companies, but for others, it’s the hardest decision they’ll make when it comes to designing their website. Our web development company in Winsford is here today to recommend some of the most popular colour schemes, all of which can be applied to any website that we design. We’ll be happy to advise you about the best option for your brand voice to ensure that you attract the most relevant users to your website in the future.

Black and White

One of the simplest colour schemes you could opt to when it comes to designing your website is black and white. In fact, this colour scheme has come back into fashion again in recent years. The simplicity of this website colour scheme allows your website visitors to focus on the content of your site, without the distraction of too many images and colours. You’ll find that when it’s done properly, this can be a very striking option for any website. It allows you to show your serious side while also appearing stylish and modern. The good thing about picking colours for website pages and opting for black and white is that it will never go out of style. You won’t have to upgrade your website as often, as these colours could be used for years to come.

Pastel Shades

For a pretty website colour scheme, you might want to consider pastel shades. These colours are ideal for beauty and fashion sites. You don’t have to add bright pinks and reds to your website pages in order to make it more colourful, as pastels are classy and pretty at the same time. A web development company in Winsford will be able to adjust the tone of your colours to make sure they appear properly on both desktop computers and mobile devices. One thing to keep in mind when using pastel shades is to ensure they aren’t too light or washed out. Sometimes, when you don’t add enough colour, you’ll find that they look exactly the same as a white background, which obviously isn’t the effect you were going for.

Blues and Greens

Blues and greens can represent a lot of different feelings when choosing website colours. Blue can be used in a variety of shades, ranging from a bold blue to a light sea colour. Both of these colours can be used in various shades to create more texture and colour without having to incorporate too many other colours into the mix. You’ll find that they are ideal for travel websites, as they evoke the colours of the sea and will make anyone who enters your website feel calm and content.

Pinks and Reds

Another good option for feminine brands and beauty sites is a pink or red colour scheme. Both of these colours show passion and love, and they can be used in their various shades to add that extra texture to your website. Red can be quite a harsh colour if it’s used too much, so make sure you incorporate some lighter shades or colours into the mix. This will help you to lighten up the site while still sharing the feeling you are trying to evoke when choosing colours for website design such as these.

A Colourful Rainbow

Many sites opt to use a variety of colours on their website pages. If you can’t decide between any of the shades we’ve shared so far, why not opt for a colourful mix of colours? A rainbow effect or using different colours on each page can be a lot of fun. This is especially useful if you are showcasing a variety of different products or services, as you may want to allocate one colour to each of the website pages or products to differentiate between them. Always think carefully about how the text appears on the page with a different colour, as this is one of the biggest issues we see when sites are too coloured. While it’s fun to add your personality to the website, you also want your visitors to be able to read each page and understand the message you are trying to share.

Beiges and Greys

One final option you may want to consider is a beige or grey colour scheme. While this might seem a bit dull to some people, it’s a good option for anyone looking to get away from a black and white colour scheme. The reason that people opt for these colours is to create a more minimalistic effect, allowing your website visitors to just focus on the text and content you are sharing. They work well on websites that have a lot of images, as they allow the visitor to just focus on what you are sharing as opposed to getting distracted by bold colours. We can work with you to make a very stylish and attractive website using these colours, which will also not need updating as often as other colour schemes may require.

These are just a few of the top options when it comes to choosing working with colour schemes in web design. Of course, we’ll be happy to let you unleash your creativity and find the best option that suits your brand message and voice. It’s all about having fun when it comes to website design, and we encourage you to play around with different ideas until you find a design option that works best for you.

Are you looking to update your website this year? If so, get in touch with our team today. We can help you to improve any element of your website, ranging from the overall design to your colour scheme. No task is too big or small for our experienced team, who will be excited to help you redesign your website in the near future.

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