What’s the Difference Between SEO and SEM?

What’s the Difference Between SEO and SEM?

When looking at the ways to improve your online rankings, SEO vs SEM is a common area of discussion with website owners. Today we’re going to discover what the difference is between SEO and SEM and why you should consider either or both of these techniques to boost...

How Google FLoC Will Impact Your Online Marketing Efforts

How Google FLoC Will Impact Your Online Marketing Efforts

Testing for Google FLoC is going ahead, so it’s about time that we share everything you need to know about this feature. Privacy and security have been more of a concern for business and website owners in the past year, and Google is responding to this in many ways....

How to Win in the Era of Infinite Content

How to Win in the Era of Infinite Content

The amount of content that’s uploaded online each day is just staggering. For businesses around the world, one of the biggest challenges is finding a content marketing strategy that helps to stay ahead of this infinite content loop. Check our page here for more...

What is SEO A/B testing?

What is SEO A/B testing?

SEO a/b testing is a way to compare which approach you should take for your revised content marketing strategy. As your local Northwich SEO Agency, we can easily help to prepare SEO split testing for you. From how to design your a/b split testing, to run the test, to...

How to handle the Google Core Update

How to handle the Google Core Update

Google did it again, and Buzz Panda Digital is here to help explain what happened, how it will affect your marketing strategy and what to do next. This is common with Google, where they end up shifting how their system checks the content and processes it. It's not a...

Get your site checked and boost your web traffic

Get your site checked and boost your web traffic

It’s a healthy way to maintain your content strategy and something that your local SEO agency, Buzz Panda Digital, will help you with. What is it? It’s your periodic website content audit. This is the best way to ensure that everything is running smoothly and aligned...

Use Structured Data Markup with Your CMS

Use Structured Data Markup with Your CMS

If you are looking for ways to increase your organic traffic for your business, you’ll want to start considering structured data markup. This is one of the best ways to improve your CMS strategy, and any competitive business will want to think about using this in the...

Why WordPress updates are so important

Why WordPress updates are so important

83% of hacked WordPress sites are hacked because they haven’t been upgraded.  And…….  14% of web host services aren't upgraded properly!  Unfortunately, the statistics speak for themselves, in that most WordPress sites are hacked or fail functionally because they...

What is your audience searching for online, and is it even important?

What is your audience searching for online, and is it even important?

Wouldn't SEO be so much simpler if you knew exactly what your target audience is searching for online?  Knowing precisely what they're asking, understanding their pain points, and then having your product or service pop up to solve all their problems and answer all...

Your guide to Google Ads

Your guide to Google Ads

Creating effective ads on Google that drive results, speak directly to your target audience, and build your presence is precisely why businesses are now choosing to increase their ad spend through this avenue.  With on average over 259 million unique visitors, every...

Why combine SEO with PPC?

Why combine SEO with PPC?

Combining SEO with PPC, such as Facebook Ads, Google Ads, etc., is powerful.  Working together, these two elements can improve your search strategy drastically, boost your rankings, increase your clicks, and deliver higher conversions.  However, it's also important to...

Why does SEO take time?

Why does SEO take time?

In business, we can be very pragmatic in that we often don't expect miracles overnight.  However, when it comes to SEO, if we're not ranking on the first page of Google for everything in a week, then we assume something must be wrong.  We become frustrated at the lack...

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