Marketing to Millennials

Marketing to Millennials

First and foremost, millennials aren't some strange creatures sent to confuse us or have us running for the hills whenever they approach us for information.  Millennials want exactly what everyone else wants; it's just the channels for delivering this have changed. ...

Why do I need online marketing?

Why do I need online marketing?

Ah, the internet.  The great World Wide Web, whose importance cannot and should not be underestimated.  People of all ages are now online—shopping, researching, contacting and communicating with businesses through online platforms more than ever before.  Those...

Your complete guide to local SEO

Your complete guide to local SEO

Local SEO in 2020 is a powerful tool and a must-have strategy for small businesses going forward.  With four out of five consumers searching for local information, if your business isn't fully optimised online, then it's likely you're missing out on up to 80% of the...

Keyword Research Ultimate Guide

Keyword Research Ultimate Guide

Keyword research is probably, if not, and we're going to say it, the most significant element and focus of any digital strategy.  There's a lot to keyword searches.  Apart from finding keywords, you then have to identify the right keywords for your business and use...

Home improvement businesses are busier than ever

Home improvement businesses are busier than ever

But are you getting a fair share of the jobs?  Trades professionals have seen a constant stream of work since COVID19 saw the nation cooped up inside their homes for a considerable period of time.  A length of time that provided people with options.  The option to fix...

Trade professionals working hard to rectify those lockdown DIY jobs!

Trade professionals working hard to rectify those lockdown DIY jobs!

Lockdown. One word that conjures up a range of different thoughts, emotions, and images in everyone’s minds.  For the majority of people who spent lockdown, well, in lockdown, it provided an ideal opportunity to tackle those DIY jobs that had been put off or forgotten...

Hints and tips on how to boost your site conversions

Hints and tips on how to boost your site conversions

Getting people to your website is the first part of a long digital strategy process and the first real part of the digital equation.  However, getting people to engage with your website and move through your sales funnel and convert, well, that's quite another.  At...

Building your keyword research

Building your keyword research

For any successful online and digital campaign, you need to get your SEO right.  Which means, for many, you need to get your Google Ads right.  This further leads to knowing exactly what people are searching for and using this information to your advantage.  But...

Raising the profile of women in business

Raising the profile of women in business

Fact:  Female entrepreneurs and businesswomen are founding more businesses than ever before, and they’re doing it at twice the rate as men!  This information comes from research carried out by the Global Entrepreneurship Monitor, which also suggests that there will be...

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