Everything You Need to Know About Above the Fold Web Design

Nov 8, 2023

Above the fold website design is something you may have heard mentioned in the past, but many of our clients come to us asking exactly what this means. When designing a new website or upgrading your current one, you need to ensure you are working with a trusted team such as Buzz Panda Digital who will be able to help you make the best decisions for your business goals. Keep reading to discover everything you need to know about the above the fold meaning and whether it’s necessary during your website design work. 

What is an Above the Fold Website?

Above the fold website design is a term that comes from the newspaper industry, where the paper is separated into the top and bottom halves. These are put on display in stores in a way that catches the eye of the customer, so they see the day’s top headline. You’ll find that the most important information and photos are always on the top half of the page, making someone want to purchase the paper and keep on reading. Above the fold web design takes this concept and uses it in the same way to ensure that the most important information is above the scroll down part of your site. It means that someone quickly knows what your company offers and will be interested in continuing to learn more about everything on your site. 

Above the fold visibility refers to everything a visitor can see without having to scroll down on the website at all. A typical screen can display a fair amount of content, but not everyone is going to scroll down to view more. It’s a huge risk to take putting more valuable information lower down, as many people simply won’t scroll that far. You want to make sure you offer them the key information they’ll need to be convinced its worth staying on your site as soon as they land on the page. 

What Should You Place Below the Fold?

Of course, the space below the fold is still very valuable to your company. Once you’ve caught the initial attention of a customer, this area allows you to offer them more information that could convert them into a paying customer. You’ll want to make sure you take the time to learn where the below the fold section would be, which may vary based on desktop and mobile devices. If you are primarily appealing to mobile customers now, then this is something to keep in mind. Mobile-friendly sites help with SEO and also offer a better user experience for those scrolling on a smaller screen. 

Below the fold information can include more text, images, and videos, all of which can help to expand on the things you’ve already shared above the fold during your website redesign in Knutsford. It offers you the chance to create more of a connection with the customers who are really invested in your work and want to spend time on your website and learn more about your company. Under the fold isn’t somewhere you should neglect entirely, but we do recommend looking at this area once your work above the fold has been completed. Our team will first set up you’re above the fold area, before working with you to expand on this content and ensure you offer your customers everything they need to know on your website. 

Top Tips for Above the Fold Optimization

There are certain things you should always include in you’re above the fold content to ensure that you offer the best user experience to your site visitors. Firstly, your brand logo and name should be visible at the top of the page, making it one of the first things that someone sees when they land on your site. Someone will immediately know who you are and potentially what you offer from seeing these, which are critical pieces of information for your website.  

You should then go on to share your unique selling proposition, which is what will set you apart from your competition. This can be summed up in a few sentences and doesn’t need to go into too much detail at this point. However, it will help to keep customers interested in your content and make them want to learn more about your company and what you have to offer to the world. 

Another key consideration with you’re above the fold content is to make sure the site looks easy to navigate. First impressions are so important with web design today, and you’ll find that if your site looks too cluttered, someone is more likely to close it down and go elsewhere. Next, your contact information needs to be visible above the fold. People don’t have the time of day to spend forever looking for your phone number or email address, so make sure these can be found within just a few seconds of landing on your website. Finally, we recommend adding a call to action on the above the fold content. While not everyone thinks this is necessary at this stage of the website design process, we think adding a link to your online store or email sign-up link can offer you many benefits when it’s shown early on. 

Above the fold web design is still a concept that many business owners use today. It offers your users a more concise and welcoming experience, helping them find the information they need immediately when they land on your website. Make sure you always think about the type of screen you are going to display your website on, as this will naturally impact where the above the fold and below the fold areas could be. Our team will be happy to help you with this task and ensure your site is optimised to offer your users the best experience possible. Get in touch with us today to discuss your web design project or share any questions you have on the topic.