2023 Trends in Website Design

Jul 10, 2023

Each year, we notice different trends in the web design industry. All of these impact the work that we do and the requests our clients make. While we don’t always think following trends is a good idea, some of these may help to give you new ideas and make your site more modern and innovative. Keep reading as we share the top website trends for 2023, all of which website design in Winsford can help you with. 

1. Minimalism

Over the past few years, minimalism has been a trend in many aspects of our lives. Whether it’s decluttering your home or sorting our your wardrobe, there are so many benefits to living a simpler life. This trend has now hit the website design industry, with business owners and web designers noticing that less really can mean more. The reason we encourage people to think about minimalist site designs is that it allows your website visitors to truly focus on the limited images or text you share. Many of the world’s top companies have now taken this approach with their website, which is why it’s one of the best website trends for 2023. It just goes to show that sometimes a basic but stylish website will be the most effective option. 

2. Improve Accessibility

Accessibility is something that should be at the forefront of your mind when working on website design in Winsford. Every company needs to play their part in making their website more accessible for everyone in the world today. You can make simple tweaks to ensure that your text and images are suitable for everyone to view. Opening up your site to more people won’t only benefit them, as you’ll notice people spend longer on your website and interact with more pages. Ensure your user testing of your website incorporates a wider cross-section of the public in future, which will help you to receive feedback about how to make your site more accessible. 

3. AI in Web Design

When looking at web design trends for 2023, you’ll often hear AI come up over and over again. This is one topic that we are still researching into, and it’s in its early stages at the current time. Much development is needed before AI becomes more prominent in Winsford web design, but it’s certainly a fascinating topic. Content writing and picking out colour schemes are two key things that we may see within the latest web design work, but in general, we expect the majority of web design to remain with humans this year. 

4. Nostalgic Web Design

While we all look to create modern and fully-functioning sites for our clients, there’s a sense of nostalgia that’s returned to many sites in recent years. The 2000s are making a comeback, and this is often reflected in the colour scheme of websites. One of the most important website design tips is to think about forming a connection with your audience. If you are looking to appeal to people in their 20s and 30s, the Y2K aesthetic will be a great way to go. It’s all about tapping into the emotions of your audience, so that they feel truly understood and heard by your brand when visiting your website. 

5. Inclusive Websites

As well as making your site more accessible, one of the top web design tips for 2023 is to think about the inclusivity of your site. This is particularly important in the text that you share and the images on your site, which anyone should be able to read and connect to. No matter what type of product or service you offer, make sure you recognise those outside of your typical customer profile. The wider cross-section of the market that you can include in your website design, the more likely you’ll be to convert them to loyal customers in the future. 

6. Larger Font Sizes and Less Text

Cluttered website pages are a thing of the past, as they simply don’t provide great value to your visitors. Instead, you’ll want to think about increasing the font sizes on your pages and putting less text on each page. This will make every word that you share on your website seem more valuable. No one will become bored with endless pages of text, and they’ll quickly and easily be able to find the information they are after. Your website visitors shouldn’t have to spend all day searching for a basic piece of information, so keep this in mind when setting up your site of the best user experience. 

7. Social Media Links

Finally, the last area no one should overlook in 2023 is the importance of linking your website and your social media accounts. Firstly, make sure you add physical links between the two on these website pages, as this is a great way to drive more traffic for your company to either platform. On top of that, it’s important to think about offering your customers a cohesive user experience. If you are redesigning your website this year, you’ll also want to upgrade your social media accounts to match. They should both look similar and share the same brand voice, otherwise you’ll find your customers just end up confused or thinking they’ve come to the wrong place. They are two key tools in your digital marketing options, so make sure you treat them with the attention that’s needed to help your business thrive. 

By following the key trends in website design for 2023, you can work to offer a more accessible and modern site for your website visitors. Of course, our team will be here to keep up to date with all the current trends for the year, which as you know are ever-changing. Contact us today for more information about how we can help you to add any of these trends to your website this year. We’ll be excited to support you in updating your website and making this the best year yet for your business.